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Growth Manager

About us

We’re a small (7-person), fast-moving team building AI-driven products at the intersection of marketing, analytics, and automation.

Our culture is built on speed, hypotheses, and ownership — no bureaucracy, no endless approvals.

We run one profitable product (2 new products are in development) and are now looking for a Growth Manager to scale user acquisition, optimize funnels, and uncover new growth opportunities.

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What Growth Means at AppScale

At BigMotion, growth is about distribution and revenue, not branding or theory.

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A Growth Manager here is a high-agency operator who:

  • Finds channels that can drive real users and revenue
  • Tests ideas quickly using imperfect data
  • Automates repeatable processes
  • Pushes the team to deliver faster iterations
  • Has deep knowledge of the user-acquisition process
  • Sets up experiments for the Web2Web funnel and within the product

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This is a hands-on role. You will execute, measure, iterate, and scale.

Requirements

  • Proven track record in scaling and optimizing Web2Web / Web2App quiz funnels for higher CVR, CTR, and ROAS
  • Proven record of improving LTV and retention
  • Experience managing digital funnels and paid campaigns with $1M+ monthly spend
  • Experience analyzing markets, competitors, and monetization models
  • Understanding of ad auctions, networks, and performance metrics (hands-on experience is a strong plus)
  • Strong understanding of Amplitude, BI tools, and analytics
  • Enjoys working in small, high-speed teams
  • Fluent Russian (English is a plus)
  • Strong analytical thinking and ownership mindset

Nice to have

  • Hands-on experience with TikTok / Meta / Google campaign setup and optimization
  • Experience with payment systems, attribution, and tracking tools

Responsibilities

  • Generate and test hypotheses to improve conversion funnels and monetization
  • Analyze key growth metrics (ROAS, LTV, CAC, Retention) to find scalable growth levers
  • Experiment with new funnels, channels, and approaches to scale growth
  • Proactive communication with UA manager, creative department, and payment manager

What This Role Is Not

This role is not a fit if you:

  • Avoid numbers or spreadsheets
  • Prefer strategy over execution
  • Need detailed instructions to get started
  • Are uncomfortable negotiating or pushing back
  • Want predictable 9–5 workdays

UA team

  • UA Manager
  • Creative Manager
  • Motion Designer
  • Designer
  • UA Manager